DB+A 

 Deborah Batchelor & Associates Design

ACP Magazines 30 Days of Fashion and Beauty Campaign Graphics

Exhibition banner: Promoting the event to consumers.

Exhibition banner Promoting the event to consumers.

Plama screens and floor stickers Foyer of ACP and PBL Head Offices in Sydney during the first week of '30 Days'.

Plama screens and floor stickers Foyer of ACP and PBL Head Offices in Sydney during the first week of ‘30 Days’.

A2 poster: Front of poster with the '30 Days' model.

A2 poster Front of poster with the ‘30 Days’ model.

A2 poster: Calender of events for '30 Days'.

A2 poster Calender of events for ‘30 Days’.

 

The brief

ACP Magazines’ Women’s Lifestyle division launched its biggest-ever integrated advertising and retailer initiative in September 2007. The project, 30 Days of Fashion & Beauty, is a month-long, multi-title, multimedia and interactive consumer event designed to kick start consumer spending for summer 2007/2008.

Solution

Applying the brand identity across a wide range of media.

Product description

  • exhibition banner display stand: 600mm × 1720mm, four colour (process) on polyester
  • plasma screens
  • A2 fold-down posters; four colour (process) printing, machine varnish
 

©2008 Deborah Batchelor & Associates

For creative ideas to suit all types of business, contact Deborah Batchelor for a no–obligation quote.